Focus Group Research

NewGrowth's focus group research enables in-depth exploration of customer attitudes towards companies, products, new concepts and marketing messages. Participants engage in an interactive discussion facilitated by skilled NewGrowth moderators.

NewGrowth moderators are highly trained in focus group facilitation, bringing a deep knowledge of customer issues, industry experience, an ability to think and react quickly in fast-moving discussions, and most of all, skill in the art of asking good questions.

Clients receive a detailed report which highlights key findings, implications and recommendations, along with a recording or transcript of each focus group session