Product Positioning

Do your product marketing campaigns align your products' best attributes with actual customer needs? Do they help customers make a decision to purchase? Is there a clear call to action that resonates with your customers?

NewGrowth's positioning research helps you make the connection between customer needs and your company's products and services. Product positioning supports your product marketing campaigns throughout customers' decision process - from awareness of need to the final purchase decision.

Benefits of Product Positioning Research:
  • Discover which messages motivate your customers to purchase
  • Determine customer criteria for technology purchases and how messaging affects consideration
  • Understand customer expectations for product performance and customer support, and speak to their concerns
  • Create clear, consistent messaging that builds your reputation in the marketplace
  • Tailor your product marketing messages to each market segment