Pricing Research

NewGrowth's pricing research helps tailor pricing to your company's strategic objectives whether increasing market share, maximizing profit, growing revenue, or charging a premium for quality.

Areas of research include:
  • Price elasticity of customer demand
  • Optimal price points
  • Ability to charge premium pricing for quality or market leadership
  • Discount structures for volume purchases
  • Pricing for channel partners
NewGrowth works with businesses at all stages of their offering lifecycles to:
  • Support sales growth in new markets while retaining profit in core segments
  • Accelerate product acceptance during the initial launch phase
  • Meet your business objectives for product lines (profit, unit volume, etc.) while serving the needs of your customers
  • Gain additional mileage out of older products by pricing to increase value relative to newer offerings