Concept Testing

NewGrowth's concept testing services can help you address the challenges of bringing new products to market quickly in an industry characterized by the fast pace of innovation and constantly changing customer requirements.

Concept testing research enables you to:
  • Identify customers' top desired features and which affect the purchase decision
  • Introduce superior offerings to the market
  • Optimize product features and pricing for market share and profit margin
  • Tailor products to specific customer segments
  • Identify perceived strengths and weaknesses of your existing products
  • Adapt quickly to changing customer requirements
By identifying the products and services your customers want - and are most willing to pay for - NewGrowth's concept testing will help you increase market share and reduce product development costs.