Competitive Intelligence

Your company's ability to match - and exceed - competitors in areas such as product performance, price, account management and support are critical to winning sales, locking down customer loyalty and growing market share.

Not only does NewGrowth provide research and benchmarking services, we identify priorities to strengthen your competitive position. Simple as it sounds, the largest threats are not always apparent in day-to-day operations, and good competitive intelligence is often the key to uncovering them.

Examples of competitive intelligence research include:
  • Benchmarking competitors' products and services
  • Competitive sales messaging and product positioning
  • Pricing and bid strategies of competitors
  • Long-term business strategy
  • Best practices in sales, marketing and distribution

More consumers and businesses are evaluating multiple brands for a given purchase. So why wait until the moment of truth to learn how your company stacks up?