Purchase Behavior

NewGrowth's purchasing behavior research helps vendors understand how customers become aware of technology needs, develop purchase criteria, consider their options, and make purchase decisions.

Purchase behavior can help you determine:

• Whether product positioning aligns with customer purchase requirements
• Customer perception of your technology's role in their lives
• Customer concerns and how to address them
• Reasons for purchase (objective and subjective) and their affect on the purchase decision

Benefits:

• Tailor your marketing messages to factors affecting customer purchase decisions
• Understand the decision process and roles responsible for deciding
• Stay alert to competitors' actions
• Gain early insight to when products need to be refreshed / replaced

As an added benefit of this product-oriented research, you will also gain important insights on how your company and brand are perceived by customers in key market segments.