Message Testing

The ability to speak directly to the needs of your customers is a critical component of success. NewGrowth's message testing research helps you understand the sales messaging and product positioning your customers need to trigger a purchase decision.

NewGrowth is highly experienced in getting customers of all sizes to speak candidly about their purchasing values and their decision criteria, including:

• Existing perception & past performance of key IT vendors
• Ease of doing business
• Decision-making process
• Personnel involved in customer decision-making
• Account management and support
• Prioritized ranking of customer criteria
• Product-specific requirements
• Gaps in vendor sales messaging and customer perception

NewGrowth's message testing research will help you to:

• Clearly communicate your company's ability to meet the needs of the marketplace
• Develop longer-lasting and more profitable customer relationships
• Design and price products to fit your customers' needs better than competitors
• Increase customer satisfaction and loyalty