Message Testing

The ability to speak directly to the needs of your customers is a critical component of success. NewGrowth's message testing research helps you understand the sales messaging and product positioning your customers need to trigger a purchase decision.

NewGrowth is highly experienced in getting customers of all sizes to speak candidly about their purchasing values and their decision criteria, including:

  • Existing perception & past performance of key IT vendors
  • Ease of doing business
  • Decision-making process
  • Personnel involved in customer decision-making
  • Account management and support
  • Prioritized ranking of customer criteria
  • Product-specific requirements
  • Gaps in vendor sales messaging and customer perception

NewGrowth's message testing research will help you to:

  • Clearly communicate your company's ability to meet the needs of the marketplace
  • Develop longer-lasting and more profitable customer relationships
  • Design and price products to fit your customers' needs better than competitors
  • Increase customer satisfaction and loyalty