Customer Panels & Advisory Councils
Having quick access to customer feedback is an essential requirement for IT companies in fast-paced markets. Surprisingly, many IT vendors lack an easy way to tap their customer base for this vital information.
NewGrowth services include recruiting online panels and customer councils, panel / group management, list maintenance and incentive management. We offer these services for three major types of customer groups:
- Online Panels - customers who agree to participate in online (Web-based) research. Generally consists of multiple customer segments (company size, job title, product usage, etc.) Online panels are good for providing rapid response and for cost-effective quantitative research. Panel members serve on an ongoing basis with careful management to prevent overuse.
- Customer Councils (sales / marketing / product-based) - provide in-depth, qualitative feedback and insight beyond traditional market research. Council members participate in phone, Web, or in-person feedback sessions in a collaborative manner to help your business succeed. They are generally focused around a single market segment (e.g. senior IT decision markers in large accounts).
- Focus Groups - groups of 8-10 customers recruited for one-off research engagements. Generally focused around a single market segment. Excellent for in-depth, qualitative feedback. May participate in phone, Web, or in-person focus group sessions.
- Hear from customers on-demand with minimal cost
- Reduce costs of research
- Build collaborative relationships with your customers
- Accelerate development of product & service offerings