Channel Marketing

Successful channel marketing harnesses the power of value-added resellers, solution partners and retailers to boost your company's ability to reach more customers.

NewGrowth assesses channel partner performance, partner competencies, sales focus, and alignment with target customer segments. In addition we consider factors such as partner loyalty, attitudes and awareness to gauge the health of your indirect channel and identify opportunities for growth.


  • Make better channel decisions with clear and measurable assessment tools
  • Focus on high-ROI partners while serving all partners efficiently
  • Increase partner sales productivity and technical expertise
  • Increase partner loyalty and foster stronger relationships with customers
  • Stay ahead of competitors with better channel engagement