Healthcare Market Segmentation

NewGrowth helps healthcare IT and clinical systems vendors identify where there are similarities in their customer base and the market at large through market segmentation research. By understanding your existing and potential customers in terms of distinct groups (market segments), NewGrowth can help you gain vital insights for promoting your products and services to each segment most effectively.

• Size of practice / hospital
• Specialty
• Technology adoption
• Provider business strategy
• Ownership model (physician-owned practice, for-profit / non-profit facility, etc.)
• Provider / practice complexity
• Practice affiliation

NewGrowth is well versed in a multitude of qualitative and quantitative research methods to address your healthcare segmentation needs. We have a proven track record of asking the right questions and identifying distinguishing characteristics that enable effective segmentation strategies.