Healthcare IT Messaging Research

The ability to speak directly to the needs of healthcare providers, from small, independent practices to multi-hospital systems, is a critical component of sales and marketing success. NewGrowth's healthcare IT messaging research helps you understand from the provider's perspective what needs to be emphasized in marketing campaigns and customer meetings to establish your company's competitive position and to trigger customers' decision to purchase.

NewGrowth combines deep healthcare expertise with best-in-class research methods to get healthcare providers speaking candidly about their purchasing values and their decision criteria, including:

  • Healthcare IT decision-making process
  • Existing perception & past performance of leading healthcare IT vendors
  • Prioritized ranking of customer criteria
  • Product-specific requirements
  • Gaps in vendor sales messaging and customer perception