Competitive Intelligence for Healthcare Markets

Your company's ability to match - and exceed - competitors in areas such as ease of use, integration and interoperability with existing systems and total cost of ownership are critical to winning deals, growing market share and securing provider loyalty.

Examples of competitive intelligence research include:

  • In-depth interviewing of provider organizations, physicians, solution partners, and competitors
  • Pricing and positioning strategies of competing vendors
  • Benchmarking competitors' products, services, and programs

Not only does NewGrowth provide research and benchmarking services, we identify priorities to strengthen your competitive position. Simple as it sounds, the largest threats are not always apparent in day-to-day operations, and good competitive intelligence is often the key to uncovering them.